Social Post
Turn one blog post into a week of platform-native social content, in minutes.
social.crandall.consulting is an AI-assisted content repurposing tool. Paste the URL of a blog article and the platform reads it, understands it, and writes ready-to-publish social posts tailored to the voice, length, and conventions of each network: Facebook, Instagram, X, LinkedIn, and Google Business Profile. It even resizes the article's imagery to the exact dimensions each platform expects.
Opens in a new window at social.crandall.consulting. Access is controlled, every user signs in.
One source, many platforms
Every network rewards a different style. Social Post writes for each one.
A post that performs on LinkedIn reads as stiff and overlong on X. Instagram wants a hook and a wall of hashtags. Google Business wants a clear action and no hashtags at all. Writing for each one by hand is slow and easy to get wrong. Social Post handles those differences automatically, so every post feels native to where it's going, not copy-pasted. The hours normally lost to rewriting the same idea five different ways become a quick review-and-publish workflow.
Who it's for
Marketing teams & consultants
Anyone managing a steady stream of blog or thought-leadership content who needs it everywhere, fast.
Small business owners
You write, but you don't have time to manually adapt every post for every channel. Social Post does the adapting.
Agencies running multiple brands
Each client keeps its own voice and rules through reusable Brand Profiles, so output stays on-brand from the first draft.
The workflow
How it works
Ingest an article
Paste a blog URL and optionally choose a Brand Profile. The tool fetches the page, strips navigation and ads, and extracts the clean article: title, full text, author, date, images, and metadata. AI then writes a concise summary and key takeaways.
Review
Open the article in the Workbench. Correct the extracted title or summary, scan the AI-identified key points, and confirm the hero image. Word count and an extraction-confidence indicator tell you how cleanly the source was read.
Generate
Pick your platforms and set three dials: tone, audience, and objective. The tool writes a purpose-built post for each platform you selected.
Refine & post
Review every post side by side. Edit copy with a live character count, regenerate with a directive like "lead with the statistic," download the platform-sized image, then mark as posted to keep your dashboard accurate.
Platform-native writing
Written against each platform's real constraints
If a draft runs over a platform's hard limit, the tool automatically rewrites it to fit before you ever see it.
| Platform | Character target | Style |
|---|---|---|
| X (Twitter) | ~280 | One sharp thought, link included |
| up to ~3,000 | Professional, thought-leadership, scannable | |
| ~500 | Conversational and story-driven | |
| up to ~2,200 | Hook-first caption, hashtag block at the end | |
| Google Business | ~1,500 | Action-oriented, no hashtags |
Key features
Everything you need to publish with confidence
Brand Profiles
A reusable identity for each brand you manage: default tone and audience, voice notes, a default CTA and link, a pool of hashtags, plus website and social handles. The AI writes in that brand's voice and folds in its CTA automatically.
Smart image resizing
AI vision locates the most important part of each image (faces, products, brand marks) and crops around that focal point, producing every required size automatically so the subject stays centered and intact across every platform.
Dashboard & Workbench
A command center showing totals for articles, posts generated, ready, and published, plus a per-platform breakdown. The three-step Workbench (Review, Generate, Refine) keeps the full flow for each article in one place.
Accounts, roles & privacy
A multi-user tool with role-based access (User, Admin, Super Admin, Disabled). Articles, brand profiles, and posts are scoped to the account that created them. One user cannot see or touch another's content.
Secure by design
Access is controlled and every user signs in. Sessions are secured, and disabling a user or resetting a password immediately ends their active sessions.
Appearance
A Settings area lets each user choose Light, Dark, or System appearance to match their preference.
What you get out of it
The AI drafts. You decide.
Speed
One article becomes a full set of channel-ready posts in minutes, not hours.
Consistency
Brand voice, CTAs, and hashtags applied automatically through Brand Profiles.
Quality
Posts written to each platform's real conventions, not generic copy.
Polish
Correctly sized images with the subject always in frame.
Control
Human review, editing, and regeneration at every step. The AI drafts, you decide.
Growth, Engineered. Not Guessed.
Crandall Consulting